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Printed brochures with copy by Motiv Marketing
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Proofreading the copy during an on-location shoot
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A client's website copy live on the site, shown on a laptop
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Copywriting & SEO

Words that convince and get found

A good story makes the difference, as long as people find it. We write copy that convinces and use SEO to help your site rank higher in Google and in AI search.

Printed brochures with copy by Motiv Marketing
In short

What is copywriting and SEO?

Copywriting is writing text that moves a reader to act: web pages, blog articles, newsletters, ads and social posts. With SEO (search engine optimisation) we make sure that copy and your website get found in Google and in AI search engines.

  • Types of copy:website, blog, newsletter, advertising and social copy
  • Included:briefing, keyword research, writing and one revision round
  • SEO: keyword research, technical and local SEO, subheadings and meta text per page
  • Voice:we write in your tone of voice, not ours
  • Languages:English and Dutch, with care for correct, fluent writing
  • Region:Bonheiden, Mechelen and all of Flanders

Want direct advice on your copy?Get in touch

Proofreading the copy during an on-location shoot
Why copywriting?

The right word at the right moment

People don’t buy products, they buy a story and a feeling. The right words build trust, stir emotion and prompt action.

At Motiv we write copy that’s creative, persuasive and SEO-proof — entirely in your brand’s voice and aimed at your audience.

What we do

Copy and SEO for every channel

Website copy

Compelling pages that carry visitors along and convince them to take the step.

SEO copywriting

Copy that lands with readers and with Google, so you get found more easily.

Blogs & articles

Valuable content that shows your expertise and brings visitors back.

Emails & newsletters

Emails that get opened, read and clicked.

Ad copy

Short, punchy copy that stands out and drives clicks.

Brand & slogans

A recognisable brand voice and pay-offs that stick.

Technical SEO

Speed, structure, indexing and structured data, so Google and AI models read your site properly.

Local SEO

A strong Google Business Profile and citations, so you show up in your region and on Google Maps.

No time to write yourself?

Send us your idea in a few lines. We’ll turn it into copy that convinces and gets found.

Get in touch →
Our approach

How strong copy comes about

  1. Digging in

    We get to know your brand, your goal and your audience.

  2. Strategy

    We define the message, the tone and the key terms.

  3. Writing

    We create copy that lands and convinces.

  4. Refining

    We polish until every word sits right.

A client's website copy live on the site, shown on a laptop
The result

Copy that sells

Words that don’t just sound good, but actually deliver results.

  • A message that sticks
  • More visitors who take action
  • Better visibility in Google
  • A consistent, recognisable brand voice
FAQ

Everything about copywriting and SEO

Ask your own question
What does copywriting cost?

That depends on the type of copy, its length and how much research is involved. For website copy we usually work per page, for blogs per article. You always get a clear price upfront.

How do you know how my business sounds?

We start with a briefing covering your audience, your offer and your tone of voice. We use your existing copy, our conversations and your customers’ questions to hit your voice accurately.

What’s the difference between copywriting and SEO copy?

Copywriting is about convincing; SEO copy is also about being found. In practice we combine both: write clearly and persuasively first, then weave the keywords in naturally.

Can I give feedback on the copy?

Absolutely. One revision round is included as standard. You get the copy in a document where you can leave comments, and we work them through.

Do you also write blogs on a regular basis?

Yes. A steady blog schedule strengthens your visibility in Google and produces content you can reuse on social media and in newsletters.

Do you use AI to write?

We use tools where they save time, but every piece is written, checked and tuned to your brand by a human. That keeps the copy accurate, distinctive and readable.

How long does SEO take to show results?

SEO is a medium-term effort. You often see the first improvements within a few weeks; strong rankings for competitive keywords usually take a few months.

Do you also do technical SEO?

Yes. We also work on speed, structure, indexing and structured data, so Google and AI models can read your website properly.

Ready for words that make the difference?

Let us tell your story with copy that convinces and converts. Send us a message!

Request your copy →
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