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Laptop with a dashboard full of campaign figures and incoming leads
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Visualisation of a lead funnel with various online channels
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Lead generation & SEA

More leads, more growth

A strong brand needs a continuous flow of new customers. With ads on Meta and Google (SEA), focused landing pages and a clear dashboard, we deliver a steady stream of quality leads.

Laptop with a dashboard full of campaign figures and incoming leads
In short

What is lead generation?

Lead generation is deliberately attracting people who are interested in your product or service and who leave their details. Motiv Marketing does this with advertising, landing pages and smart forms, and makes sure every enquiry reaches you cleanly so you can follow up fast.

  • Channels: Meta (Facebook & Instagram), Google Ads (SEA) and LinkedIn
  • Included:strategy, advertising, landing page and follow-up
  • Goal:concrete enquiries and conversations, not just clicks
  • Measurement: your own dashboard with the cost per lead for each campaign
  • Region:Bonheiden, Mechelen and all of Flanders
  • Who it’s for:businesses that want to grow with a predictable intake

Want direct advice on your lead campaign?Get in touch

Visualisation of a lead funnel with various online channels
Why lead generation?

No more cold outreach

Calling and emailing at random costs time and returns little. We flip it around: we make sure the right prospects — people already showing interest — come to you.

That’s how you build a predictable growth engine, where your sales team can focus on what it does best: winning customers.

Our approach

From stranger to customer

Audience definition

We map your ideal customer precisely, so every euro reaches the right people.

Ad campaigns

Smart campaigns on Meta, Google & LinkedIn that bring in leads on target.

Sales funnels

Well-considered funnels and landing pages that turn visitors into enquiries.

Email & follow-up

Automated flows that keep leads warm until they’re ready to buy.

Lead qualification

We filter on quality, so you only spend time on prospects worth having.

Measuring & optimising

Continuous analysis and adjustment for an ever better cost per lead.

Google Ads (SEA)

Search and Performance Max campaigns that put you in front of people already searching for your service.

Dashboards & reporting

All your Meta, Google and GA4 figures on one screen, with reliable conversion tracking through Google Tag Manager.

Ready for more leads already?

Tell us briefly who you want to reach. We’ll build a campaign around it that delivers leads.

Get in touch →
The process

How we build your lead machine

  1. Strategy

    We define the audience, the offer and the message.

  2. Setup

    We build the campaigns, funnels and landing pages.

  3. Launch

    We take the campaigns live and start collecting leads.

  4. Scaling

    We optimise and scale what works.

Aerial photo of a Motiv Marketing client's premises
The result

A predictable stream of customers

With the right approach, growth stops being a matter of luck and becomes a matter of system.

  • Quality leads instead of cold contacts
  • A lower cost per enquiry
  • More grip on your revenue and growth
  • A sales team that can focus on selling
FAQ

Everything about lead generation and SEA

Ask your own question
What exactly is a lead?

A lead is someone who shows interest and leaves their details, for example through a contact form, a request for a quote or a booked appointment.

How much ad budget do I need?

That varies a lot by sector and region. We prefer to start with a realistic test budget, measure what a lead costs and scale up once the campaign pays off.

Is the ad budget included in the price?

No, you pay the ad budget directly to the platform. That way you keep full control and see exactly where your money goes. Our work is listed separately in the proposal.

How quickly do the first enquiries come in?

Ads can produce enquiries within the first few days. We use the first weeks mainly to test and learn, then optimise towards a lower cost per lead.

Why does a separate landing page matter?

A landing page has one clear goal and no distractions. That means the same visitors convert into enquiries far more often than on a regular homepage.

Do you follow up the leads too?

Follow-up is done by you or your team, because that conversation belongs to your business. What we handle is the routing: notifications, overviews and, where useful, automated emails.

Do you also run Google Ads (SEA)?

Yes. We set up and manage Search and Performance Max campaigns, with reliable conversion tracking through Google Tag Manager and GA4.

Do I get a dashboard with the results?

Yes. You get a dashboard showing your leads, costs and conversions per channel, and we go through the figures together.

Ready for a steady stream of leads?

Let us build your growth engine while you win the customers. Send us a message!

Start growing →
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